The PGA Tour didn’t build an equity plan because it wanted to behave like a tech start-up. It built it because LIV proved stars can leave, and the Tour had no “asset” to hold them.
The PGA Tour Equity Program is a loyalty…
The PGA Tour didn’t build an equity plan because it wanted to behave like a tech start-up. It built it because LIV proved stars can leave, and the Tour had no “asset” to hold them.